In today’s landscape of urban mobility innovation, defined by growing attention to sustainable and smart transportation, Grottaglie stands out as a successful example of how technology and local planning can drive real change.

Located in Apulia and renowned for its ceramic craftsmanship, this tourist destination was once heavily reliant on private cars, with no shared mobility services available. In response to a public tender by the Municipality of Grottaglie, Vado Rent seized a strategic opportunity to launch a shared micromobility service, starting with electric scooters and later expanding to electric bikes.

The Challenge: Delivering Smart Mobility with a Tailored Approach

Vado Rent needed a mobility management system that was complete, flexible, and reliable, capable of handling a fleet of shared electric vehicles while adapting to local needs.

The 2024 public mobility tender, valid for three years, set the foundation for the launch. The service began with around 30 e-scooters, soon joined by an equal number of e-bikes.

Vado Rent aimed to deliver a high-quality shared mobility service with:

  • Flexible pricing options: pay-per-minute, daily, weekly, and monthly subscriptions
  • 24/7 customer support via live chat
  • Certified, safe electric vehicles compliant with EU regulations
  • An intuitive mobile app for easy booking and payment
  • Secure digital payments, powered by certified partners
  • Real-time vehicle tracking and fleet status updates
  • Scheduled maintenance and daily sanitization
  • Data privacy protection through end-to-end encryption

The B2-Ride Platform: Scalable and Custom-Branded Mobility Technology

To meet these complex requirements, Vado Rent adopted a custom-branded version of the B2-Ride platform, allowing full control over the user experience and fleet operations.

With B2-Ride, Vado Rent now benefits from:

  • A user-friendly app with features for vehicle rental, payments, and promotions
  • An advanced fleet management dashboard for monitoring vehicles, routes, and transactions in real time
  • An optional Operator App to streamline field logistics
  • An analytics dashboard offering real-time insights for data-driven decision making
  • Advanced IoT integration using Teltonika and OMNI devices for precise vehicle control

This digital mobility solution offers high adaptability, helping Vado Rent tailor services to the local mobility context while improving operational flexibility.

Real Benefits and a Positive Urban Impact

Vado Rent confirmed that B2-Ride played a key role not only in technical fleet management, but also as a tool for continuous service improvement. Access to live, actionable data improved response times and service efficiency, while the partnership with the B2-Ride team ensured solid technical and strategic support.

The results? A noticeable reduction in private car use and the spread of a sustainable mobility culture in Grottaglie—benefiting both residents and visitors.

Future Plans: Expanding Smart Mobility in New Cities

Vado Rent is now ready to scale. The roadmap includes:

  • Growing the fleet of electric vehicles
  • Introducing loyalty features, discounts, and real-time promotions
  • Exploring new tenders in other cities to replicate the model
  • Developing tools to help local tourism operators manage mini-fleets, supporting their business with smart mobility solutions

This confirms how a flexible mobility platform like B2-Ride can turn local mobility challenges into lasting, scalable opportunities.

Launch or Improve Your Shared Mobility Service with B2-Ride

The Vado Rent success story proves that with the right mobility technology platform, an idea can become a valuable service for smart cities and tourism.

If you’re planning to launch or upgrade a shared mobility service, contact us: we’re ready to grow with you.

 

Request a demo of our platform now!

Write us at: sales@pikyrent.com